WELCOME
ON BOARD
The I AM X CREW is a production company based in London. Led by their two nonbinary CEO, Lola Wolff and Luisa Hartnack, the I AM X CREW is a flagship that represents a new standard of diversity, innovation, and justice in the creative industry
The production company focuses on queer-centered stories, as well as those that are often ignored and told aren’t considered marketable enough. Our belief: Where there is a story, there is a market.
ONE CREW ONE VOICE
our values
love
As nonbinary leaders in the creative industry, our standard is that Love Has No Gender. We are here to explore and create diverse perspectives in the productions we tell, moving beyond the cis-heteronormative standard.
Our vision is to show layers of love.
justice
Too often, people get rejected or told their story isn’t relatable or needs to conform to a specific audience. We are here to show you that when you don’t conform, you reach levels of vulnerability and self-expression that move people beyond the limitations the industry upholds.
Our vision is to share stories that don’t conform
innovation
Whether it comes to sustainability, a different perspective needed to amplify a script, or simply having the audacity to be different in an industry that likes to copy-paste-repeat, we are here to show you how it’s done.
Our vision is to amplify our productions as well as others to dare the industry for a better tomorrow